After hearing about Facebook’s emotion manipulation study, I have to wonder if they’ve gone into overdrive.
Every second picture on my Facebook feed is of another travesty of human nature. From pig farming to duck and rabbit plucking, to elephant chaining, to every imaginable torture that we do to animals in order to clothe, feed and prettify ourselves.
Amongst the collective consciousness that seems to have suddenly come about in regards to what we are willingly ignoring is (for me at least), a total sense of helplessness.
I consider myself pretty up with the play. I remember refusing to eat non-free range eggs while friends and family tried to convince me it would never be economically viable, I went through several years where I was dirt poor, yet scoured the supermarket aisles and only bought toiletries that weren’t tested on animals. I wont even begin on all the other animal derived products that also contribute to the misery, but needless to say, I did a fair bit of research into how things are made.
It was hard.
Over time, I came to a level of comfort with the idea that it’s ok to eat meat, but *wherever possible*, it should be free range (not ‘legally’ free range, but marked by an independent authority like the SPCA as free range). If I can get cruelty free products within a reasonable additional price and quality, Ill go for them. If I’m out for dinner, I won’t bother. I relaxed on my morals for many reasons that Im still not entirely comfortable with. I am comfortable knowing that every time I break my old rules I do it with the full knowledge of what I am doing.
What really annoyed me in the last few days is that it seems like Im surrounded by similar people, and yet our very basic attempts to live a little bit better are thwarted at every step by a system that is legally allowed to hide the true reality of the situation. As with cigarette marketing, I think it’s about time we take a ‘an informed decision needs a dose of reality’ approach. And I do believe our Government should play a role.
‘Free range is a marketing term’
How is this even possible. How is it that in New Zealand, “There is no formal or compulsory auditing system for free-range egg farming.” How is it that consumers with a conscience are being routinely tricked and instead of improving the situation, harming it even further?
To me, this seems like a pretty easy thing to change. It shouldn’t be up to the likes of the SPCA to promote the fact that their stamp is the only auditing system (or lack thereof) we really have.
Same with animal testing. Why is it that it’s up to cruelty free providers to add it to their labels, rather than the opposite. Why do we legally make it easy for companies to cover up the cruelty?
Its just not economically viable
Well, lets give it a shot. Once again, I hate middle class people reverting immediately to the ‘poor people can’t afford it’ line. Sure, cool. Im also aware of economic disparity. That’s no reason why the rest of us shouldn’t sacrifice a little more of our plentiful cash to change these industries for the better. Lets just give it a shot and see huh? Eat less meat, stop throwing out leftovers, cut out a coffee. Prioritise becoming the sort of person who can still focus on things that they cannot see.
As a secondary economic argument. New zealand is tiny. While I dont think we live up to our ‘clean green’ image as much as we pretend, why not become the cruelty free marketplace of the world? We’re never going to be big enough to do it all, so lets become world leaders in a wonderful niche.
All our meat comes from NZ
In the middle of one recent debate, someone mentioned that we’re all so up in arms about NZ pig farming, while blissfully unaware that a lot of our Pork doesnt even come from here… And who knows the conditions those animals live in. Once again, packaging makes it easy to hide this and leave the onus on New Zealand brands to push their point rather than visa versa.
How do we fix this?
As much as Facebook has become a painful place to be and it’s so frustrating to look around and see a non-stop, overwhelming level of cruelty, it must be a sign of improvement?
Normally I’m not a fan of the ‘spreading the word leads to change’ philosophy, but in this case I think it works. Most of us have enough exposure to domestic pets to struggle to not connect the dots regularly. Obviously the public pressure is making an impact and I know that world over, countries are starting to ban testing for cosmetics.
The tragedy is, as one of my friends pointed out, it seems unlikely we can fix anything. A certain amount of willful ignorance is vital to surviving this world without falling into a deep depression. Because we can ban factory farming, we can ban animal testing we can do all the comparatively easy things, but we’ll still wind up with a 50% newborn chick death rate, a horrific end to the life of every cow taken to an abattoir and a group of people who just can’t live without their Mink coats.