When we were designing our new site, we wanted to scrap the traditional web designer approach of listing a picture of every single site we’ve ever made with no real information or detail about how it got made and why. Same with customer testimonials. We don’t think customer testimonials are useful in anyway to potential customers if all they talk about it how great we are, what we want is real live accounts of exactly how our websites have helped, benefitted or changed the businesses we work with.
But bad customer testimonials aren’t limited to web designers. Virtually everyone wants them on their sites (they add credibility), so heres a great article about good customer testimonials vs. bad ones. Why is it so important to get testimonials right? Becuase potential customers choose you on the basis of how satisfied your current customes are. If your testimonials are a load of waffle or obviously made up, chances are you’ll get passed over, but if they are written well and are helpful, you’ve just given yourself a much better chance at converting interest into sales.