With all the buzz about search engine optimisation and directing traffic to your site, using the right key words and the best key word infilteration percentage, urls, link text etc etc, the major way to market your business on the web is all but buried in the heap.
The number one secret about search engine optimisation
Search engine optimisation (SEO) in itself, is worthless. So, your website is perched nicely at number one, you’re getting a hundred visitors a day, life is looking up. However, a close look at your web stats shows that out of the hundred hits you get, the average visit to your site lasts about 3 seconds and noone comes back.
A search engine expert can do everything in their power to trick Google into convincing web surfers that your website is where it’s at, but all they are doing is tricking an algorhythm, people are a lot more difficult.
So what can you do?
The web is like the perfect marketplace, there are just so many options and no real barriers so you have to actually be what you want people to believe you are. You do this through content, because no matter how many thousands of people you manage to get to your site, not a single one will stick around unless they like what you have to say.
It may seem like a hassle to have to regularly take the time to maintain your website, that’s why you hired a web designer right? Well, not really. We’re here to help you present your business on the web, but you must do the presentation.
But what do I write about?
- Any updates about your product/service
- Things that are happening in your industry
- Satisfied customer profiles
- Industry news – things you take for granted, but what may be novel for your visitors.
- News from within your business (new employee, awards etc)
As with anything, the more you do it, the easier it gets. The web is not a place for hardened structure either, have a few people writing updates to share the workload and bring in fresh perspectives. Not only will Google like you and therefore make your website easier to find, once found, your visitors will like you too.