We launch LittleBlackFrock!

(Slightly delayed announcement)

LittleBlackFrock has been the cause of many a late day to work in the past few weeks… It’s the answer to many issues I (and others??) have to buying clothes. Girls love fashion, some girls are extremely good to putting together outfits that rock, and that Id never have thought of on my own. Other girls like looking good, but struggle to find clothes that work with their body, colours or just get generically stuck trying to find an outfit for an upcoming event.

We’re trying to fix that by changing online shopping from browsing screeds of products to adding a little bit of smarts. On LittleblackFrock, you shop by browsing LookBooks created by everyone from proper stylists, to fashion bloggers to your friends. And the best thing is you can click through and buy all or each item separately. Its a really cool (and addictive) way to find the latest clothes, looks and get inspiration… And Ive found that when Im super exciting about an upcoming event (races, Toast, birthday parties), Im all over the site making LookBooks of what Im going to wear.

Give it a whirl, send us your feedback, tell us what you love and what you hate, why you always go back, or why you went once and then never bothered again. We want to hear it. We’ve got stacks of options of where the site may go, and Id love to hear what you think :)