The reason Im not a millionaire is because when people say things like ‘how about we make a website where people can upload and share video on the internet’, my first thought is ‘no one would possibly ever use that!’
It ruins YouTube for me. Every time I go there (or hear the word ‘Farmville’), I remember that I have no understanding of people and what’s important to them.
The internet moves so quickly, but we adapt quickly. You actually have to sit and focus on how life used to be a year/2 years/a decade ago to realise just how differently we behave and socialise and buy stuff now.
People are starting to ask me more and more about running social media campaigns. Everyone wants a Facebook Page but few people know how to avoid trying to stuff new media full of old marketing techniques and even IF they manage to get people ‘liking’ them, the impact of all that time and effort on their bottom line is minimal at best.
The good news is that IF you are likable, interesting and offer something of value, you can get a lot of eyes on your brand/product/service for small change, the bad news is there is a fine line between try hard and popular beyond your wildest dreams.
For those of us who find the whole thing fascinating, it’s really cool to watch marketers becoming more clever with how they use social media to attract customers, and watching customers using and enjoying the power they have gained to ensure companies are answerable to them.