Moneyscope: Standing out from the Crowd

One of my favorite customers just sent me the latest review of Moneyscope – a Basecamp style approach to financial planning, that enables financial planners to quickly produce attractive, simple and understandable reports for their clients… As opposed to the typical, hugely complex modeling systems that result in reports no one really understands.

I love this product. I love designing it, I love working with Richard (who is about as onto it as they come), and I love the idea of taking on an industry that, to the ordinary person, is shrouded in mystery and complication.

Moneyscope has never intended to compete directly with the big players – it’s monthly cost and simple functionality attest to that, BUT we are quickly picking up on more and more users switching the vast majority of even their most complex customers to Moneyscope… And this is even before the next release of some cool functionality that will take it to the next level.

Read page 25 of this industry publication for this full review, but I think this sums it up:

The discussions with the users of Moneyscope were quite enlightening. We had expected the tool to be used by the mainstream adviser, for simple cases or for initial engagement of clients. The reality is that it is used by sophisticated financial planners as a core part of their advice process.

Keep an eye out for Moneyscope, it’s got the perfect mix of strict focus, simplicity and a massive need from the market.