I don’t want to write another article about what a blog is, a quick search in Google will uncover a few thousand answers to that question. What I do think is important though, is to outline a few, solid, tangible benefits of starting an ongoing dialogue with your customers/friends/partners/interested parties.
1. Cheap, easy, effective marketing
Even if you have a website, a blog is still a brilliant addition to your marketing strategy. Not only do search engines love blogs and reward bloggers extremely well (ie. Up your ranking), when you write regularly on a topic you know a lot about – your business, you stand to become a ‘thought leader’ in that area. A well done blog will get visitors from all over the show for all sorts of reasons and can successfully lead people from your blog and into your business.
2. Getting to know your customers
Static About Us pages are so 3 years ago… Everyone clicks on the About Us page because they are interested in you and your business, what they like even more is being able to interact with you to find out what’s going on and possibly add their own comment. Write regularly in a blog and you’ll build a community around your business where communication flows two ways.
3. Writing Down your ideas
Most people are full of half hashed ideas. Thinking about releasing a new product? Wondering about a new service? Get in the habit of putting down your ideas in a blog. You get a record of what you’re thinking, a place to develop your ideas and a community to offer feedback.