I was at the wine and food fair at the weekend and came across CANNED CHICKEN.
It struck me that this was THE worst business idea in the world ever. New Zealand is like one big farm, chicken (especially caged, battery chicken) costs next to nothing really and we can eat it fresh. Who, in this country, would buy the canned stuff?
I went about surveying people and had the completely expected feedback: 9 out of the 10 people I asked had seen the chicken but wouldn’t go near it. 1 person tried some for novelties sake and found it horrendous.
Did these people do ANY market research?
I suppose it should give faith to everyone who thinks they have bad ideas. Seriously it can’t get much worse than this one and they still gave it a shot.
Or has the product been launched by some marketing company to prove that good marketing can sell ANYTHING?