It’s been a while since I wrote a post here…it’s good to be back! Since I last wrote I found myself a sweet job as a Sustainable Transport Planner at Greater Wellington and am able now to do lots of good stuff, instead of just asking other people to do it.
One part of my job is promoting the Let’s Carpool website that was launched last May in the Wellington Region. Over the last few weeks I’ve been getting my head around exactly what the programme does and what makes it different from other carpooling programmes. Luckily for me, I think it is pretty impressive with some very grunty software behind it that does a number of cool things. Not to mention that it’s New Zealand’s most popular commuter carpool programme.
Not only do you get a map of your commuting route with all the potential carpoolers located on it, it gives you the ability to really personalise what you want. You can state if you don’t want smokers, if you just want to travel with people of the same gender, only fellow employees, or with people that are within 1km of your home intersection. It’s a powerful programme and it works. People who are making trips like Karori to Lower Hutt or Island Bay to Porirua who realistically don’t have many options other than the car, can now share their costs with others going that way.
Currently we have 1400 people using the website and a recent evaluation gave us positive results but also some good ideas for where to now. The most important thing is getting more people using it…obviously that’s the key ingredient for making sure everyone has a possible match. We seem to have passed a kind of tipping point in about March so that now its pretty rare for a person with normal commuting hours to not find at least someone going that way. But the more the better!
If you’ve got any great ideas for us about Let’s Carpool please let us know…either here or you can email me at email@example.com. I’m keen to hear marketing suggestions, technological suggestions (given a very modest budget), and any other type of suggestion you might have.