We’re all about ‘entry points’ when it comes to websites. Entry points provide access to the information your potential customers are after. That’s how we design the homepage of every site, by figuring out the biggest decision making paths of viewers, and providing entry points to those paths as soon as they reach the website.
what are customers really after when they take your business card?
I’ve never really applied this logic to business cards before, but after reading Kinetic Ideas this morning, I am convinced that business cards are currently not helping people choose you as much as they could.
The current format is traditional contact information and hopefully an eye catching design. But what are potential customers really after when they take your business card? A way to gain value as quickly as possible.
How to give quick entry points into your business on a tiny piece of cardboard
Your business card is an entry point to a whole lot more information on your website, from your mouth and in your blog, so treat it like an entry point and give people the quick satisfaction they need:
- Expand on the basics: What provides more instant value?
a) website: www.GoMarketingMaven.com
b) Visit www.GoMarketingMaven.com for more info and to sign up for Wendy’s free ezine.
- Tell People that you know what they are after: Which sparks your interest more?
a) Decisive Flow, website design.
b) Decisive Flow, We help people choose you
- Add a little bit of you: Because your business card is you on cardboard, how much more appealing is a photo of you combined with you contact information, than just dull old contact information?