Just saw the keffuffle around the Qantas Media Awards and their 3 finalists for the ‘Best Blog’ award. (Note the lack of actually linking to the blogs)
Two of the three are just part of an online newspaper and the third writer appears regularly on Breakfast (TVNZ) and I’m sure is connected in various ways to mainstream media – and he’s by far my favorite of the three.
But that’s not the POINT of blogging right?
I just added some from Stuff to my list (the first ever from a newspaper!) and to be honest, they lack the quality, insight and readability of pretty much every independent blog I read. I don’t think they ‘get’ blogging, it’s too forced, too structured… Too something.
Apparently the blog award is early days, but I imagine their choices have transformed it from something all top quality NZ bloggers will strive to be a a part of, to an exclusive ‘OMG we’re journalists, lets pat each other on the back’ type of affair… Which sort of makes it a little irrelevant to the people who are actually leading the blogging charge – and anyone who looks to it for some new good reads.
I like the idea of the Air New Zealand Media Awards – they should embrace this especially now while they are on a roll.
P.S. I’m sorry if this sounds like winging, I just think that it sort of undermines the competition and we all lose out on seeing some pretty high quality outputs from our fellow country people :)